Everything on this site
89 pages, grouped by what you are trying to do. Small Town Strategy builds websites for small-town service businesses, and everything here is either free to read or has a demo you can click through first.
Start here
The things on Small Town Strategy that cost nothing and take the least time.
- Free site checkPaste your address, get 18 measured findings. No email field.
- Google Business Profile checklistWill profile work do anything if your website is bad? Partly, and there is a ceiling. Plus an interactive self-audit of your listing, sorted into what to fix first. No email field.
- What a small town contractor should spend on marketingWhy the percentage of revenue rule is scale blind, plus a calculator for your real cost per job won. Runs in your browser.
- The 27-point website checklistThe whole thing is on the page. No email required to read it.
- The bookOut now on Amazon, paperback $14.99 and Kindle $6.99.
- Free sample of the bookThe introduction and chapter one in full. No email, no signup.
- Introduction: The winnable gameThe opening of Small Town Strategy, free to read. Why a small-town service business is not competing with the internet, and why that makes the game winnable.
- Chapter 1: The moment that mattersChapter one of Small Town Strategy, free to read. Every dollar a local service business earns starts in one moment, and one test tells you whether a marketing idea reaches it.
Service Site Kits
Complete websites for one trade each, built to turn a search into a phone call. Every kit has a live demo you can click through before you decide anything.
- All Service Site Kits
- HVAC Site Kit$99. A complete heating and cooling company website. Edit one file, deploy free, own it forever.
- Plumbing Site Kit$99. A complete plumbing company website. Edit one file, deploy free, own it forever.
- Lawn Care Site Kit$99. A complete lawn care company website. Edit one file, deploy free, own it forever.
- Electrician Site Kit$99. A complete electrical company website. Edit one file, deploy free, own it forever.
- Roofing Site Kit$99. A complete roofing company website. Edit one file, deploy free, own it forever.
- Excavation Site Kit$99. A complete excavation company website. Edit one file, deploy free, own it forever.
- Site Kit licenseOne purchase covers one live website, yours or a client's. Perpetual, nothing expires, and freelancers may hand the finished site to the client.
- What we doDo you need a new website before local SEO will work? Usually yes, which is why the rebuild sits inside the $500 a month rather than being quoted first. 12 month minimum, nothing up front.
Website guides
Plain-English answers to the questions contractors and the people who build their websites actually type into Google. Free, no signup, no gate.
- All website guides
- How to Host Client Websites: Whose Account, Whose Bill, Whose Problem
- Website Maintenance Plans: What to Actually Include, and What to Charge For
- How to Get Web Design Clients in a Small Town
- What to Put on a Contractor Website (Page by Page)
- Should You Put Prices on Your Website?
- Photos for a Contractor Website: What to Use and What to Avoid
- Who Owns Your Website? How to Find Out in About Ten Minutes
- What Happens If You Stop Paying for Your Website?
- How to Switch Website Providers Without Going Dark
- Are Angi Leads Worth It? The Arithmetic to Run Before You Renew
- How Much Do Contractor Leads Cost? Work It Out for Your Own Trade
- Lead Generation Sites vs Your Own Website: What You Are Actually Choosing Between
- How to Hand Off a Website to a Client Without Leaving Yourself on the Hook
- Do I Need a Website If I Have a Google Business Profile?
- Website Maintenance for a Small Business: What It Is, What It Should Cost, and What You Can Skip
- What to Charge to Build a Website for a Small Business
- Website Templates for Client Work: What to Check Before You Build On One
- A Next.js Website Template for a Local Business: What It Should Actually Include
- How to Get More Plumbing Leads Without Buying Them
- How to Get More HVAC Leads in a Small Town
- Wix vs Owning Your Website: What You Are Actually Choosing
- Do I Need a Website If I Have a Facebook Page?
- How to Get Google Reviews Without Being Weird About It
- Service Area Pages That Actually Work (and the Kind Google Ignores)
- Electrician Website Examples: What to Copy and What to Skip
- Roofing Website Examples: How to Tell a Working Site From a Pretty One
- Lawn Care Website Examples: What Works for a Seasonal Business
- Excavation Website Examples: What an Earthwork Site Has to Prove
- Your Website Gets No Calls: Here Is How to Find Out Why
- Google Business Profile for Contractors: The Free Thing That Outperforms Your Website
- How to Show Up for "Near Me" Searches in a Small Town
- The Cheapest Way to Get a Real Website for a Service Business
- What to Look For in a Plumber Website Template
- Choosing an HVAC Website Template That Books Calls
- What an Electrician Website Template Needs to Get Right
- The Roofing Website Template Checklist
- What a Lawn Care Website Template Should Do for You
- The Excavation Company Website Template Checklist
- HVAC Website Examples: What to Copy and What to Ignore
- Plumbing Website Examples Worth Learning From
- What a Small Business Website Actually Costs
- Website Builder, Template, or Agency: Which Is Right for a Contractor
Field Notes
Chapters from the book, published one at a time. Also available as a feed if you would rather read them somewhere else.
- All Field Notes
- Marketing an HVAC Business in a Town That Only Thinks About You Twice a Year
- Getting More Plumbing Customers in a Town Where Everyone Already Has a Plumber
- Marketing an Excavation Business When Six People Decide Who Gets the Work
- Getting More Electrical Work in a Small Town Without Buying a Single Lead
- Where the Advertising Money Actually Goes in a Town of Four Thousand
- Marketing a Lawn and Landscaping Business Where Everyone Can See Your Work
- In a Town This Size, the Same Customer Has to Come Back
- When the Regional Outfit Opens an Office in Your County
- Word of Mouth Is a System, Not Luck
- The Ninety Seconds That Decide Who Gets the Job
- Be the Business That Answers the Question
- How to Win the Town Facebook Group Without Being That Guy
- Signs, Trucks, and Shirts: The Advertising You Already Paid For
- The Only Five Numbers Your Business Needs to Watch
- The Friday Hour: A Marketing Routine That Actually Survives
- Growth in a Town That Isn't Getting Any Bigger
- The Slow Week: Where a Contractor's Next Job Actually Comes From
- Marketing a Business In a Small Town, Not Marketing the Small Town
- Raising Prices in a Town Where You'll See Them at the Hardware Store
- Hiring When There Are Only Four of Them and Everybody Knows Which Four
- Your Website Has One Job: The Five-Second Test
- How to Get More Google Reviews Without Begging
- The Free Google Listing Worth More Than Your Website
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