Read a free sample
The introduction and the first chapter of Small Town Strategy, in full, on this page. No email, no signup, nothing to close. These are the same pages Amazon lets anybody read for nothing before buying, which is the reason they are the two that are here.
Between them they cover the argument the rest of the book is built on: a small-town service business is not competing with the internet, and every marketing decision can be judged by one test. If that test is useful to you, the other thirteen chapters take it apart one part at a time.
- IntroductionThe winnable gameThe opening of Small Town Strategy, free to read. Why a small-town service business is not competing with the internet, and why that makes the game winnable.
- Chapter 1The moment that mattersChapter one of Small Town Strategy, free to read. Every dollar a local service business earns starts in one moment, and one test tells you whether a marketing idea reaches it.
The other thirteen chapters
73 pages, fourteen chapters. Read it in an evening, work through it over a month.
Lessons adapted from the book are free to read in Field Notes, and the guide library answers the questions that come up while you are doing the work.