A field guide for local business
Small Town Strategy
Simple marketing for people with real work to do
If you run a service business in a small town, you are not competing with the internet. You are competing with three other companies, a Facebook group, and word of mouth. That is a winnable game, and this book is the machine that wins it.
Fourteen chapters, one part of the machine at a time: the moment a neighbor decides who to call, the website with exactly one job, the free Google listing that outworks paid advertising, reviews earned without begging, prices that build trust instead of spending it, and the one hour a week that keeps the whole thing running. No funnels, no hustle, no invented statistics.
Out now on Amazon
73 pages, 14 chapters. Read it in an evening, work through it over a month.
Rather read some of it first? The introduction and chapter one are free to read here, in full, with no email and no signup.
What's inside
- The moment that matters
- Word of mouth is a system, not luck
- The five-second website
- The free listing worth more than your website
- Reviews without begging
- Being the answer machine
- The Facebook group economy
- Signs, trucks, and shirts
- What to charge and how to say it
- Pick up the phone
- The machine's gauges
- When to spend money
- The weekly hour
- Closing: Your town needs you to win
The first two of those are on this site in full: read the free sample.
Get it on Amazon → Paperback $14.99, Kindle $6.99.
Lessons adapted from the book are free to read in Field Notes.