Small Town Strategy

MAKE SMALL BUSINESSES BIG AGAIN.

NO AGENCY RUNAROUND

We rebuild your website and fix your Google listing. $500 a month.

HVAC, plumbing, electrical, roofing, lawn care, excavation. The build is included, so there is nothing to pay up front, and we keep working on both every month. No advertising, and no promises about where you rank.

Already have a website? Run the free check and find out in about ten seconds what is standing between a search and a phone call. No email required.

What we actually do

One price, one arrangement, every trade. $500 a month, 12 month minimum, and the website build is included in it.

We rebuild the site

Fast on a phone, tap-to-call on every screen, your towns named, and the structured data that tells Google what you are and where. On your domain, in your name, and it leaves with you if you ever go.

We fix the Google listing

For most trades this matters more than the website. Categories, services, hours, service area, real photographs of real work, and the questions people actually ask answered before they call.

Then we keep working

New pages for the services and towns you want more work in, posts and photos on the listing, replies to reviews, and a monthly note in plain English saying what was done.

Small Town Strategy book cover

OUT NOW · THE THINKING BEHIND THE WORK

Small Town Strategy, the book

Fourteen plain-language chapters on winning the only game that matters: being the name your town thinks of, finds, and trusts when something breaks. It is the same argument we get paid to carry out, written down. Paperback $14.99, Kindle $6.99.

FREE, NO EMAIL REQUIRED

Is your website losing you phone calls?

The 27-point checklist small-town service businesses use to find out. Ten minutes with your own site open, no jargon, no sales pitch.

Read the free checklist

No email required to read it. The email list is a separate, free thing you can join from any guide.

The small town strategy

In a small town, your marketing does not compete with the whole internet. It competes with three other companies, a Facebook group, and word of mouth. That is a winnable game, and most of it is won by being findable and believable at the exact moment a neighbor has a problem.

So we build for that moment. A phone number you cannot miss. A page for the exact thing being searched. Real photos, real reviews, real license numbers. No fog, no funnels, nothing you would be embarrassed to explain at the diner.

Hire us if you want it done. Use the free material if you would rather do it yourself. Either way you end up with the same thing: a website that earns its keep.

START WHERE IT COSTS NOTHING

Ten minutes with the checklist tells you where you stand

Run your own website through the 27 points. Fix what you can yourself. If you would rather hand the whole thing over, that is what we do.

Read the free checklist