Small Town Strategy

Website Guides

What a service business website actually has to do, what a template should include before you buy one, and what any of it should cost. No jargon, no sales pitch dressed up as advice.

Buying leads versus owning demand

What a bought lead really costs once you divide by the jobs it wins, and what to build so you need fewer of them.

Getting found and getting calls

The listing, the reviews, the search results, and the reasons a site that looks fine produces nothing.

What it should actually say

The words rather than the design: which pages a service site needs, whether to publish prices, and which photographs to use.

Website templates by trade

What a template should already include before you pay for it, trade by trade.

Real examples, trade by trade

What the sites that actually book work have in common, and what to copy from them.

What it costs and what you own

Prices, the honest low end, monthly fees, and the difference between renting a site and owning one.

Owning it, keeping it, moving it

Who actually controls your domain and your site, what happens when a bill stops, and how to change provider without going dark.

For freelancers and agencies

The business side of building sites for other people: pricing the work, using templates commercially, hosting and handing sites over cleanly, what a monthly plan should include, and where the clients come from in a small market.

Every guide here is written by the same people who build the Service Site Kits. We say so up front so you can weigh the advice accordingly.